Single Customer View with ITG
Powered by Salesforce Data Cloud, optimized by ITG
Fragmented data wastes spend and weakens customer experiences. ITG builds a Single Customer View that unifies identities, consent, and events across systems. With Salesforce Data Cloud, Einstein, and Agentforce, we turn profiles into real-time activation and insight that lift engagement, reduce waste, and prove ROI.
The challenge
Most brands hold customer data in silos, with inconsistent IDs and limited context at the moment of engagement.
Without a Single Customer View,
this shows up as:
Duplicate and incomplete profiles that undermine personalization
Unreliable suppression and frequency control
Noisy, hard-to-trust measurement
Growing compliance risk as data volume increases
Why it matters
Fragmented data is costly.
Without a Single Customer View, teams work from different versions of the truth and campaigns drift out of sync with the customer lifecycle.
The impact?
Personalization at scale isn’t possible
Unreliable suppression and noisy measurement
The wrong content at the wrong time
With a Single Customer View, you can:
Establish clear identity and consent for stronger personalization
React to behavior in real time across channels
Measure at a customer level and focus spend where it works
80%
of organizations still struggle to unify data across sources.
Salesforce
3X
better performance for companies using a 360° customer view.
A smarter way: ITG’s Single Customer View framework
ITG combines Salesforce Data Cloud with proven delivery to turn disconnected data into a usable Single Customer View.
The framework covers:
Data audit & mapping
Catalog sources,
events, and consent
Governance & consent
Enforce policies and preferences across channels
Activation
Power journeys in Marketing Cloud and Agentforce with next-best actions
Connect the Single Customer View to analytics so KPIs reflect customer outcomes
Why ITG?
ITG turns Single Customer View programs into measurable outcomes.
Choose us for:
Certified Salesforce expertise across Data Cloud, Marketing Cloud, Einstein, and Agentforce
Proprietary accelerators that speed identity resolution, consent capture, and audience building
Sector experience in retail, automotive, pharma, and hospitality
Faster time to value with pilot-to-scale delivery and
clear governance
Our credibility
Delivering results for global brands
Build your Single Customer View with ITG
Unify data and activate in real time — book a meeting with our team now
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