Create the perfect
story
 for every
user interaction.

From hero creative to Halo content

All great marketing starts with a big idea – the hero. The challenge brands face is activating that concept across more channels than ever with high-quality, personalized content. Our Halo content strategy leverages our expert teams and state-of-the-art technology, delivering bespoke content solutions that are faster, more cost-effective and scalable.

Global hubs

Advanced facilities for high-volume, innovative content production, always ready to deliver at a moment’s notice.

Tech-enabled solutions

The Gartner-leading, AI-enabled Content Marketing Platform to streamline processes, reduce manual tasks and eliminate inefficiencies.

Dedicated teams of experts

Experienced marketers who understand your brand inside and out, working as an extension of your team to unlock scalable creative solutions and deliver content that tells the perfect story for every user interaction.

Halo isn’t just another approach. It’s a smarter, more efficient way to create content.

Leverage cutting-edge film and photography technology to revolutionize how content is captured and scaled. With advanced tools like VR, XR, and automated camera setups, we enable you to produce high-quality, immersive content faster and more efficiently.

Discover more

Tap into our expert teams for centralized and AI-enabled Content Intelligence, to deliver content at the speed of retail. We take your hero creative idea and Halo it across every channel, harnessing deep data and real human insights to ensure maximum impact with your customers.

Discover more

Manage and automate content across all your teams, agencies and geographies. Our Storyteq technology was named a Leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms as well as Digital Asset Managment, simplifying workflows, automating production, driving efficiency and maximizing ROI.

Discover more

Connect your marketing technologies and teams on one efficient content ecosystem. We unify siloed platforms and get them working together seamlessly, feeding in powerful data, insights and analytics for efficient, optimized campaign performance.

Discover more

Why choose the Halo approach?

Halo doesn’t just make marketing easier – it transforms how you work.

Hands icon

Efficiency at scale:

Reduce costs while increasing output.

Globe icons

Reduced time to market:

Stay ahead in a fast-paced digital landscape.

Group icons

Higher engagement:

The right message, to the right target, in the right channel.

Robot icons

Improved ROI:

More bespoke content optimised for results.

Haleon logo

“We saw a 40% reduction in turnaround time, allowing us to launch campaigns faster and reach our audience at the right time.”

“With ITG’s agile processes, we were able to respond to market changes quickly, boosting engagement and ROI.”

“Thanks to ITG's tailored solutions, we maximised our resources and achieved faster go-to-market times.”