With Nutella looking to increase the speed and impact of its content, we worked with visual engineering agency, The Marmalade, to create a marketing tool to deliver high-impact content that combined local relevance with global brand control.
Nutella is one of Ferrero’s most beloved global brands, and it wanted to elevate its digital product experience with a suite of new, high-quality content.
The Marmalade created beautiful content for Nutella, but needed a way for local teams to be able to quickly adapt and adopt it, without straying from brand guidelines.
Through our Storyteq Content Marketing Platform (CMP), we turned The Marmalade’s content library into a scalable template, allowing for real-time rendering, rapid personalization, and full creative control — while Storyteq’s “show-if” functionality ensures that whatever the combination, content stays culturally relevant, appropriate, and on brand.
The result? 50% faster production, double the content, and 100% brand control.
Read the full case study here.
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