More content, lower costs and greater efficiency for global brands

ITG’s focus on innovation and transformative ways of working is helping global brands like Currys, ASOS and Haleon create more content, faster than ever, without breaking their budgets.

With the explosion of channels in recent years and an ever-growing demand for more content, marketing budgets are already stretched and are set to come under even more pressure than ever before – now is the time to work differently.

Our focus on innovation, new ways of working and the expertise of our award-winning teams mean our clients are not only getting their campaigns out, but doing so in record time, at a higher quality, without having to find additional budget.

 

“Our work has stepped up in quality, and down in price”

Nicki Brett, Head of Retail Marketing
Currys

 

We have dedicated teams for every client with over 1,000 marketers spanning strategy, data and CRM to TV, video and photography – all working alongside our automation-first, 24/7 creative production studio to activate campaigns at speed, unlock huge efficiencies and deliver results. Our team is an extension of your team.

As a tech-led marketing company, we’re at the cutting edge of innovation, automation, and campaign localisation, constantly developing new, exciting ways to help our clients bring their marketing to life across every channel.

 

“We’re getting double the content, in half the time, for the same budget”

Jake Curtin, Director of Marketing Operations
Asos

 

At our 30,000 sq ft photography, video and TV centre – ITG Capture – you’ll find the latest XR screens, automated cameras, an Infinity Cove studio, soundproof recording booth, fully equipped development and lifestyle kitchens and more! No need to shoot over consecutive weeks in multiple locations – our tech brings the location to you – unlocking all your content, for every channel in one take.

“Global campaign delivery has gone from 30 days to 16 days, with the aim of reducing that to just one day”

James Masters, Marketing Content Management Product Director
Haleon (formerly GSK)

 

Storyteq, our Gartner award-winning marketing technology, is another leap forward in marketing and content creation. Easily integrated into your existing system, it is a single platform that harnesses the power of automation and puts marketers in full control of every brief, project and campaign. Whether you’re looking to streamline workflows, connect global teams, or amend and localise thousands of assets in seconds, Storyteq does it all (and much, much more).

We’re all about making your money go further, with a real focus on helping our clients spend their marketing budgets on marketing (by streamlining and automating content creation and production).

Want to discover how ITG could boost your marketing and help you save? Contact chloeguest@inspiredthinking.group