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Latest from ITG
‘Best launch of a campaign to date’: Delivering high-volume, high-quality content at pace for Costa summer campaign
Over 186,000 halo assets were produced and rolled out by ITG to Costa’s UK&I estate, reducing the timescale for content production by over 20%. Leading coffeehouse chain Costa Coffee have launched their 2024 summer campaign, working with ITG to roll out the...
DFS unlock 50%+ time savings with first-ever Virtual Production shoot at Capture Studios
DFS’ first outdoor furniture shoot was also the first time they’ve used Virtual Production to deliver a halo of photography content, and saved significant time vs traditional shoots.Leading UK upholstery retailer, DFS, turned to Capture Studios for their first ever...
From Client to Chief Client Officer: ITG appoint Natalie Somerville as CCO
We’re proud to announce that Natalie Somerville has become our new Chief Client Officer, moving from a former ITG client to now leading our mission to solve content production challenges for some of the world’s biggest retailers. Natalie’s new role will see her...
Automating Creative Production – Finding your perfect halo content solution
With customers demanding more content, delivered faster than ever and with greater levels of personalisation, our clients need to be able to meet that demand without breaking their budgets – and automated creative production is often the answer. Automation is...
Costa Coffee x ITG: Halo content production for major campaigns
Costa Coffee have launched several significant marketing campaigns since the start of 2024, with ITG delivering the halo of engaging, tech-enabled, agile content needed to bring them to life across their restaurant locations.Hot milkshake ITG took the hero creative...
DFS, Whitbread and more shoot incredible film & photography in Capture Studios’ set-build space
Brands like DFS, Whitbread and Whittard are delivering outstanding content to their customers with the support of Capture Studios. Our Birmingham-based film and photography centre is home to Virtual Production facilities, our XR Cube, Infinity Cove, automated studios...
Moonpig deliver campaign in record time through Capture Studios’ automated photography & video facilities
Our expert team at Capture Studios worked with new client Moonpig to deliver over 600 pieces of high-quality halo content in just three days. The brand were so impressed with the results of their Father’s Day shoot that they’ve booked future shoots at Capture Studios,...
Meet our new Group CEO – Andrew Swinand
Andrew Swinand has been appointed as our new Group Chief Executive Officer (GCEO) to build on our exponential growth and deliver our mission to redefine marketing for brands around the world with our tech-led approach to content creation. Andrew’s joining us on...
Partnering with Volkswagen Commercial Vehicles UK to deliver transformative marketing campaigns
We’ve partnered with Volkswagen Commercial Vehicles UK to manage retailer marketing, tactical communications and social media for their national brand advertising, along with their network of 96 Van Centres and authorised repairers, following a competitive pitch...
Simon Says: Support for communities & causes is part of a CEO’s job
You might have seen ITG’s recent involvement with Peace One Day’s ‘Anti-Racism Live’, a fantastic livestream event delivered by a brilliant organisation, that we were exceptionally proud to sponsor. This isn’t a new venture for ITG or myself – in fact, all of the...
Putting sustainability at the heart of your business – not just box-ticking
Here at Team ITG we offer end-to-end marketing services spanning multiple fields of expertise while also keeping an eye out for innovative marketing technology. But a practice that we think helps us stand out the most is sustainability – delivering amazing campaigns...