A warm ITG welcome to David Mackay, who joins as our Storyteq US Chief Revenue Officer (CRO), tasked with capitalising on our momentum after being named a Leader in the Gartner® Magic Quadrant™ for Digital Asset Management 2025.
We’re incredibly excited to announce that the vastly experienced David Mackay has joined ITG as our new Storyteq US Chief Revenue Officer (CRO) as we grow our presence across the North American region.
The appointment comes at a hugely exciting time for us (and our clients), with our Storyteq marketing technology having been named a Leader in the Gartner® Magic Quadrant™ for Digital Asset Management 2025, as well as the Gartner® Magic Quadrant™ for Content Marketing Platforms 2024 – the only vendor to feature as a Leader in both categories.
David is now tasked with harnessing Storyteq’s significant momentum and enhancing the global footprint of our technology, bringing our tech-enabled, agile approach to Halo content at scale to new clients across the US.
As US CRO, David will lead the development of Storyteq’s go-to-market (GTM) strategy and vision for growth in the North American region, while putting an organisational structure in place that ensures long-term, sustainable success.
“I’m delighted that David has chosen to join ITG to lead a vital and growing area of our business. While we already have a significant presence in the US market, it represents a fantastic opportunity for the expansion of our Halo content services and technology, given the universal nature of the challenges that brands and retailers are facing around content production at scale.
“In David, we have an experienced CRO who has delivered success in each of his previous roles, bringing with him an in-depth understanding of the competitive US environment and the strategic vision required to deliver our targets.”
A three-time CRO and experienced GTM expert with 30+ years in the enterprise software and SaaS space, David is a proven leader with a track record of success, renowned for his ability to turn complex product offerings into compelling value propositions that drive revenue growth. He has previously worked in senior roles at major industry names including Adobe, Oracle and Hootsuite.
“After carefully searching for my next opportunity, I’m super excited to be joining ITG. This is a business that works with amazing brands across the globe, with a proprietary technology in Storyteq that’s recognized by leading industry authorities such as Gartner and Forrester.
“We’re answering the big questions that brands have around Halo content, with a tech-enabled approach that allows them to meet content demand at speed, at scale, and with unrivalled efficiency. I’m grateful to Andrew and the board for placing their trust in me to lead on what is an important focus for ITG in the US, and I can’t wait to get started.”
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