Haleon won the ‘Use of Marketing and Communications Technology Excellence’ prize at the 2024 Gartner Marketing Communications Awards, with a solution powered by ITG and our Storyteq technology.
From global to local – that’s the thinking which has powered Haleon’s marketing technology model over the last few years.
Using our Storyteq platform, Haleon are now able to rapidly localise campaigns across 170 brands as well as their global markets, delivering relevant, targeted and impactful content at both scale and pace.
Storyteq has completely transformed the way that Haleon manage and automate content – but don’t take our word for it! Hear from their Head of Content & Media Tech, James Masters, below:
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