ASOS are empowered to deliver content at scale and pace through ITG’s Halo content strategy and Storyteq marketing technology.

The challenge

ASOS have over 200 models, their own clothing line, plus they work with 850+ partner brands, including huge industry names such as Nike and Adidas.

All of this means they need a huge amount of channel-specific content delivered at pace and scale.

The solution

Our Storyteq marketing technology allows ASOS to self-serve the content they need for their global campaigns from dynamic templates, rather than expending a huge amount of their own manual resource, or outsourcing production to an external agency partner.

We’ve overseen a complete revamp of ASOS’ marketing operations through our Halo content strategy, revolutionising the way they approach content production with a new, tech-enabled model that automates tedious manual processes and streamlines workflows, keeping everyone on the same page.

It means ASOS’ designers are able to focus on the truly creative tasks that they love working on, rather than going back and forth with tedious manual amends, which can now be automated at scale.

The results

We think that ASOS say it best!

“We’re getting double the content, in half the time, for the same budget”

Through our Halo content strategy, they’ve achieved:

• – 40% time reduction in creative production processes
  – 1-hour turnaround for asset creation, from brief to completion
  

Want to start delivering content at the speed of retail? Fill in the form below to get started!