We know data, CX, CRM & insights.

Real relationships
Unlocking data for marketers
There’s so much content out there that it’s easy to become part of the noise. Unleashing the full potential of your data means that you can communicate more effectively with your customers, sending them personalised content based on their behaviours and preferences that drive them towards action. Our teams are experts in getting your message across, whether that’s through our own Deployteq CRM software, or driving platforms like Salesforce Marketing Cloud for our clients.

Inspiring CX & CRM
The explosion of channels in recent years has left some brands behind, but we’ve embraced the change for our clients. Our teams develop omnichannel journeys tailored to each individual customer, so they can seamlessly engage with content across all their devices and every platform – from emails to apps and websites to the rapidly evolving in-store environment.
We deliver results
It’s not just talk – our data-driven approach to CX and CRM has delivered tangible success for numerous brands around the world. Take a look at some of these stats…
Get creative with your content
So, once you’ve mapped out a brilliant journey for your customers to embark on, how do you bring it all to life? Leave it to our creative geniuses to put the cherry on top, delivering the inspiring visuals and motivational messaging that you need to tie the whole experience together.

Online and on point
Our digital team know exactly how to introduce you to new customers, and do so in a targeted, tactful way that increases ROI and revenue. They’re experts in interpreting data, and they use it to spread the word about your brand to the most relevant audiences out there through engaging, agile content.

Want to get 1:1 with your customers?
Our powerful customer engagement platform allows you to easily create omnichannel communications at scale, personalised to each individual’s behaviours and preferences. Right message, right channel, right time – every time.
Other services we offer
Strategy & creative
Apps & websites
TV, film & photography
Digital & print management
Creative production
Marketing technology
Digital performance marketing
Kick start your project today
Kick start your project today
Kick start your project today
Want to know why these brands love us?
We’re proud to work with some pretty amazing companies across the globe, delivering the tech-enabled, agile content they need to engage their customers and grow their business. Could we do the same for you?

Latest from ITG.

Unlocking Halo Content: 5 Steps to Power Your Marketing Strategy

Uniting craft, scale, and speed: ITG and Finally! transform global content creation
ITG has joined forces with cloud-based VFX and post-production studio Finally!, to solve one of the biggest challenges facing the marketing industry — delivering world-class creative, at speed and at a global scale, without compromising quality. This new partnership...

Why Halo content creation will define marketing success in 2025 and beyond
Brand identity and recognition is driven by a big idea — the ‘Hero’ creative that tells your audience who you are and what you stand for. But, according to our Chief Strategy Officer, John Kirk, for customer engagement and business growth, you need to be amplifying...

ITG and Storyteq power Currys’ local marketing hub
Currys, a leading UK technology retailer, needed a way to streamline its local marketing efforts while maintaining brand consistency. ITG delivered a local marketing hub, powered by our Storyteq technology, that balances local relevance with wider brand control.The...

Marketing Procurement in 2025: How Essity moved its content model from complexity to clarity
Lessons from Dan Birks & Alessio Babolin’s session at ProcureCon Marketing London 2025.Marketing procurement and marketing teams in close alignment can be a powerful force, but too often we’ve seen procurement focused only on costs, and not on business value. At...

How ITG helped Co-op’s LGBTQ+ network find a new identity
We recently worked with Co-op on a project that felt especially meaningful.Their LGBTQ+ employee network — originally called RESPECT — has played an important role in creating an inclusive culture across the business. As Co-op updated its overall branding, it felt...

The marketing procurement challenge: Creating high-performing, cost-efficient content
The relationship between marketing and procurement has traditionally been transactional - sometimes even tense. Marketing teams face relentless pressure to deliver personalized, fast-turnaround campaigns. Procurement is responsible for managing costs, reducing risk,...

Winning Windows: Connecting Entain with its customers through digital screen technology
With international sports betting and gambling company, Entain, looking to transform its window displays, ITG delivered a bespoke solution through digital screen technology that has future-proofed Entain’s Ladbrokes and Coral sites throughout the UK.Entain’s windows...

Why smarter content starts with better intelligence
How insight-led, tech-enabled workflows are transforming content creation at scale As customer expectations rise, content has become one of marketings most complex challenges. With more campaigns, more channels, and audiences expecting relevance in real time,...

Inspired Thinking Episode 3: How kindness, clarity and emotional intelligence, can guide leaders through change.
What does effective leadership look like in an age shaped by AI, uncertainty and constant change? In episode 3 of Inspired Thinking, our Global CEO, Andrew Swinand, sits down with media ecologist and futurist Jack Myers to explore how human-centered leadership can...