We know data, CX, CRM & insights.
Real relationships
Unlocking data for marketers
There’s so much content out there that it’s easy to become part of the noise. Unleashing the full potential of your data means that you can communicate more effectively with your customers, sending them personalised content based on their behaviours and preferences that drive them towards action. Our teams are experts in getting your message across, whether that’s through our own Deployteq CRM software, or driving platforms like Salesforce Marketing Cloud for our clients.
Inspiring CX & CRM
The explosion of channels in recent years has left some brands behind, but we’ve embraced the change for our clients. Our teams develop omnichannel journeys tailored to each individual customer, so they can seamlessly engage with content across all their devices and every platform – from emails to apps and websites to the rapidly evolving in-store environment.
We deliver results
It’s not just talk – our data-driven approach to CX and CRM has delivered tangible success for numerous brands around the world. Take a look at some of these stats…
45% increase in
unsolicited renewals
Get creative with your content
So, once you’ve mapped out a brilliant journey for your customers to embark on, how do you bring it all to life? Leave it to our creative geniuses to put the cherry on top, delivering the inspiring visuals and motivational messaging that you need to tie the whole experience together.
Online and on point
Our digital team know exactly how to introduce you to new customers, and do so in a targeted, tactful way that increases ROI and revenue. They’re experts in interpreting data, and they use it to spread the word about your brand to the most relevant audiences out there through engaging, agile content.
Want to get 1:1 with your customers?
Our powerful customer engagement platform allows you to easily create omnichannel communications at scale, personalised to each individual’s behaviours and preferences. Right message, right channel, right time – every time.
Other services we offer
Strategy & creative
Apps & websites
TV, film & photography
Digital & print management
Creative production
Marketing technology
Digital performance marketing
Kick start your project today
Kick start your project today
Kick start your project today
Want to know why these brands love us?
We’re proud to work with some pretty amazing companies across the globe, delivering the tech-enabled, agile content they need to engage their customers and grow their business. Could we do the same for you?
Latest from ITG.
The Škoda Big Launch Event: Content production for 120 retailers and 5 new models
Škoda’s Big Launch Event saw the car manufacturer officially launch five new models across five days, with ITG delivering a full halo of content to activate the event in 120 retail locations around the UK.The challenge ITG were asked to create a showroom activation...
Jo Wilby becomes our new Chief Creative Officer to deliver our halo content vision
The brilliant Jo Wilby becomes ITG’s new Chief Creative Officer, where she’ll lead the creation of channel-specific halo content across all our global clients.We’re delighted to announce the appointment of Joanna Wilby as Chief Creative Officer. Jo, previously...
Why is a culture of kindness crucial for business success?
Having been with ITG for over 11 years, our Chief People Officer, Lisa Elrod, tells us why a culture of kindness is an essential element of a successful business model.We’ve all known people, often in leadership positions, who mistake kindness for weakness. The idea...
Inspired Thinking Episode 1: How can prioritising kindness fuel sustainable business success?
Watch Inspired Thinking Episode 1 on the business benefits of kindness, hosted by ITG CEO Andrew Swinand with special guest, our Chief People Officer, Lisa Elrod.Why should businesses be prioritising kindness for business success? That’s the question our CEO, Andrew...
Partnering with IHALC: The In-House Agency Leaders Club
ITG are excited to be partnered with the In-House Agency Leaders Club (IHALC), and have several exciting events already lined up.IHALC offers a fantastic space for leading minds and businesses within the in-house agency sphere to come together, share ideas, inspire...
Watch: How to meet exploding content demand through innovation & technology
Check out the video below from our recent Retail Week event, getting expert opinions on the innovations retailers should be embracing to solve the explosion of content demand. More channels, more markets, more competition, less budgets, and not enough content. It’s a...
ITG x Matalan: Delivering content at scale through new tech-enabled production house
ITG have partnered with Matalan to deliver a greater volume of high-quality, channel-specific content at pace through a new, tech-enabled creative and production house, built to enhance customer growth and loyalty for the retailer.This in-house model, comprised of...
Better Together: Andrew Swinand talks innovative new creation models with Little Black Book
Little Black Book's Better Together event in London brings together the finest minds from the marketing, creative, agency and production spheres – including our CEO, Andrew Swinand.Andrew will be taking to the stage at Better Together as part of an expert industry...
How to produce more content for less: Keeping the high street alive through marketing technology
Our CEO, Andrew Swinand, takes a look at the content challenges facing high-street retailers. Using John Lewis Partnership as an example, Andrew explains how brands can start to produce more content for less through a technology-led approach.The high street is, rather...
Why retailers should rely on data-driven marketing to retain and attract customers
We’re handing over to ITG CEO, Andrew Swinand, who delves into the importance of content personalisation, the need for long-term thinking, and how to deliver tailored, data-driven marketing at scale that unlocks real revenue, with reference to Wickes as a true success...