Simplifying marketing
Insights from ITG’s leaders on solving today’s marketing challenges.
Meet Chloe Guest
Growth Lead at ITG
As Growth Lead at Inspired Thinking Group (ITG), Chloe helps brands unlock smarter, faster, more cost-effective ways to deliver content at scale. In our Simplifying Marketing series, she shares practical advice, sharp observations, and thought-provoking challenges — all drawn from real conversations with clients and peers across the industry.
I used to be a client of ITG, working with a roster of different agencies. What made ITG special is that they were always there for me — every step of the way, and any challenge that I had.
Deep dives & expert thinking
Whether you’re revisiting a topic from the videos or looking to dive deeper, these hand-picked reads explore the future of marketing operations, content production, and agency collaboration.
Q&A with Chloe Guest: The marketing execution problem no one talks about
Read Now
ITG and Heineken
Read Now
Retail media growth: Bridging the gap between content demands and retailer capabilities
Read Now
Chloe recommends
A few must-reads and watch-list picks Chloe personally recommends for anyone serious about simplifying marketing. Enjoy!
Our people makes ITG unique
Chloe is just one of the many expert voices featured in our Simplifying Marketing series.
Discover more about our team >