ITG and Heineken

Heineken’s global marketing requires management of content throughout advertising, packaging, and retail, spread across 160 countries and 28 languages. Previously, content localization was slow and costly. With ITG’s AI-enabled Storyteq platform, Heineken has transformed the way it adapts campaigns to local markets, enabling rapid localization without compromising brand consistency. This shift has significantly saved both time and money, ensuring the brand’s message is always relevant and impactful in each market.

The Challenge

With 28 languages and 160 countries to consider, Heineken faced the challenge of rapidly scaling content production across a variety of media types while maintaining brand consistency. Previous workflows were time-consuming and lacked the flexibility for large-scale localization.

Key challenges for Heineken included:

Managing and producing advertising, packaging, and retail assets in multiple languages across a vast number of markets.

Ensuring brand guidelines were maintained while allowing for efficient localization for different countries.

Reducing the cost and time associated with content creation, particularly during large-scale event sponsorships.

The Solution

ITG implemented Storyteq to streamline Heineken’s global creative production process. The platform provided Heineken with Brand Portals that centralized campaign guidelines, ensuring they were always up-to-date and instantly accessible. Additionally, dynamic templates with customizable fields enabled local teams to quickly adapt content for each market. The result was an efficient and scalable approach to global content production that allowed Heineken to focus on building strong concepts and turning them into adaptable master templates.

Results and Impact

Conclusion

With ITG’s AI-enabled Storyteq platform, Heineken has revolutionized its global content production. The ability to rapidly localize campaigns and assets across 160 countries while maintaining brand integrity has significantly improved workflow efficiency. Through the use of dynamic templates, centralized Brand Portals, and automation tools, Heineken can now respond more quickly to global campaigns and event sponsorships, reducing costs and turnaround times while ensuring high-quality, personalized content for local markets.