Walgreens
Boosting Walgreens’ promotional
offers with ITG’s technology
Client
Walgreens
Website
Industry
Healthcare, pharmaceutical & retail
Services
Automate
-
Introduction
-
The Challenge
-
The Solution
-
Results and impact
-
Conclusion
ITG and Walgreens
ITG partnered with Walgreens to revolutionize their promotional offer strategy by leveraging our advanced retail marketing technology. By shifting from traditional print ads to a fully digital, data-driven platform, Walgreens increased its promotional output by 80% while cutting millions in costs.
The Challenge
Walgreens needed a data-first approach to promote offers at scale
As one of the largest drug retailers in the US, Walgreens required an innovative strategy to transform their promotional processes and meet demand for content at scale. The company needed a solution to efficiently manage weekly print ads, while also capitalizing on digital channels to deliver more impactful promotions, faster.
Key challenges for Walgreens included:
Moving from traditional print to digital promotions.
Planning and delivering offers across multiple channels.
Managing high volumes of content while reducing costs.
Maximising the value of consumer data for better targeting and personalization.
The Solution
ITG’s retail promotion engine streamlines Walgreens’ promotional strategy
ITG implemented our own retail promotion engine to create a streamlined, data-driven workflow for Walgreens. The platform enabled the retailer to efficiently plan, create, and manage promotional offers. By turning off print and embracing digital, Walgreens was able to distribute promotional content across various channels, increasing its promotional output by 80%.
The solution delivered:
Data-Driven Workflow
Custom API Integration
Endless Digital Possibilities
Results and Impact
Major impact on revenue and operational efficiency
The use of ITG’s technology resulted in significant operational cost savings and boosted Walgreens’ ability to deliver promotions more effectively. By eliminating print ads, Walgreens reduced costs by approx. $80 million while increasing the volume of their promotional offers by 80%.
50% decrease in
production lead time
80% increase
in promotional offers
Improved shopper
engagement
Approx.
$80 million savings
Conclusion
ITG drives Walgreens’ promotional success with retail marketing technology
Through its collaboration with ITG, Walgreens was able to not only increase the volume of its promotional offers but also significantly reduce operational costs. The digital-first approach empowered Walgreens to connect more effectively with customers while streamlining the promotional process.
“ITG’s technology has completely changed how we work. Using data fields to dynamically render content means not only are we able to better focus on the key elements but we’ve minimized risk of manual work, increased agility and reduced timelines.”
Director, Value & Loyalty Operations at Walgreens
Ready to optimise your promotional strategy with ITG?
ITG can help your brand boost its promotional offers
and reduce costs through data-driven technology and seamless digital workflows.
