ITG and Kroger

ITG empowered Kroger to convert over 10,000 weekly promotions into shoppable digital experiences. By leveraging data-driven workflows through our own retail promotion engine, ITG provided Kroger with the tools to increase customer engagement and drive higher conversions across thousands of locations.

The Challenge

Kroger needed a seamless digital transformation for print ads

Kroger, one of the largest grocery retailers in the US, needed a solution that would allow them to bring their print ads into the digital age. The challenge was converting static promotional content into a shoppable format, while incorporating real-time data on products and promotions to ensure contextually relevant, meaningful content.

Key challenges for Wickes included:

Converting static print ads to dynamic, shoppable digital content.

Integrating real-time SKU data into the ad system.

Managing thousands of locations with consistent, high-quality digital content.

The Solution

ITG delivers a data-driven, shoppable experience for Kroger

ITG worked closely with Kroger to provide a seamless digital transformation. By utilizing our state-of-the-art retail promotion engine, Kroger created a unified workflow that integrated product-level data and real-time promotions into its digital ads. As a result, over 90% of promotions across Kroger’s 24 divisions became fully shoppable, offering a streamlined shopping experience throughout thousands of locations.

Our approach included

Shoppable Ads: Converting weekly print promotions into dynamic, clickable digital ads

Real-Time SKU Data: Providing up-to-date product information and offers across digital channels

Efficient Workflow: Integrating multiple data sources to create a single source of truth

Results and Impact

Significant engagement and conversion increases for Kroger

ITG’s implementation of our retail promotion engine for Kroger led to measurable success in customer engagement, conversion rates, and overall sales. The technology platform enabled Kroger to quickly adapt its weekly promotions for digital, resulting in an uplift in performance metrics.

Conclusion

ITG’s data-driven approach powers Kroger’s digital ad success

With ITG’s expertise in data-driven digital solutions and state-of-the-art marketing technology, Kroger successfully transformed its promotional strategy, leading to higher customer engagement, improved sales, and a seamless, personalized shopping experience.