Hungry Horse
Delivering engaging content to customers across 200+ pub locations
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Introduction
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The Challenge
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The Solution
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Results and impact
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Conclusion
ITG and Hungry Horse
Hungry Horse needs to activate a number of campaigns throughout the year, at pace, across a huge estate of pubs throughout the UK. ITG is trusted to deliver the Halo of content needed to bring these to life across multiple channels and touchpoints.
The Challenge
With over 200 pubs across the UK, Hungry Horse needs marketing content delivered at pace and scale. ITG have worked with the pub brand since 2021 to produce the engaging content that it needs to land its campaigns effectively and efficiently.
Key challenges for Hungry Horse included:
Activating campaigns simultaneously at 223 pub locations.
Maintaining consistency and quality of content production across every channel and touchpoint.
Launching various new menus throughout the year with eye-catching photography.
The Solution
ITG work with Hungry Horse, as well as the brand’s other key partners and stakeholders, to craft creative concepts and translate them into agile Halo content and connected customer experiences. Hungry Horse also leverages our Capture Studios film and photography facility, and team of in-house photographers, producers, stylists and retouchers for a fast turnaround of high-quality photography.
Results and Impact
Summer Serves – 14 new beverages added to Hungry Horse’s refreshed menu, all photographed in Capture Studios’ Infinity Cove and on-site.
Paramount Pictures – POS content promoted Hungry Horse’s partnership with the US film studio, boosting pub visits through its kids’ meal deal.
Spin 2 Win – a fully integrated campaign spanning TV screens, pub POS, social media, and a dedicated microsite for entrants.
Tailored content for Scotland ensured full compliance with local alcohol advertising laws.
Conclusion
Partnering with ITG allows Hungry Horse to reach all 223 of its pub locations with high-quality, consistent, meaningful content at scale, launching effective campaigns at the speed required in the fast-moving hospitality industry.
“With 200+ of our pubs to account for, each campaign requires marketing content to be produced quickly, for a range of channels, without sacrificing quality. ITG are so consistent in their delivery, and their work has a real impact on brand awareness.”
Sarah Williams, Senior Marketing Manager at Hungry Horse
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