AI-Powered Lead Scoring

Prioritise the leads that matter most

Most teams still chase volume. We help you focus on value.
With ITG’s AI-powered Lead Value Index, we combine predictive scoring, behavioural segmentation, and Salesforce-native integration to surface the prospects most likely to convert — and the opportunities most worth your budget.

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The Challenge

Why it Matters

Our Approach

How we Help

Most businesses have customer data scattered across CRM, commerce, service, web, and offline systems making it impossible to deliver 
timely, consistent, or personalised experiences.

80%

of organisations still struggle
to unify data across sources.

Salesforce

80%

of organisations still struggle
to unify data across sources.

Salesforce

The cost of fragmented data

Teams don’t see the same version of the customer

Campaigns are misaligned with the customer lifecycle

Personalisation fails without consistent insights across platforms

Unable to trust your data to deliver the right content

$12.9 million annually – Gartner’s estimated cost of bad data

… and customers expect 
connected experiences

73% of customers expect companies to understand their unique needs across all channels

Incomplete data leads to missteps, missed moments, and churn

Our Approach

Data Mapping

Identify and document
key data sources across your tech ecosystem

Integration workflows

Connect CRM, commerce, service, and third-party
systems into Salesforce using scalable architecture

Unified customer dashboard

Create a central, real-time profile accessible across teams

Agentforce insight surfacing

Enable real-time content for marketing, sales, and service through Agentforce and Einstein

Delivering results for global brands

How we help customers

Single source of customer truth across platforms and teams

Real-time insight access through Salesforce and Agentforce

Seamless data integration for better segmentation and personalisation

Consistent customer experience across every touchpoint

Actionable dashboards for sales, marketing, and leadership teams

Scalable architecture for future data and platform growth

Delivering across a range of sectors

Discover how a unified customer view 
can transform your campaigns, journeys, 
and sales outcomes.

Book a discovery session or download our guide to building a 360° data foundation.

Discover our other Integrate packages