Marketing then and now
ITG Pink Paper
10 years of marketing evolution
Changing how you make
and manage content.
The last decade of marketing change has seen a big shift in the kind of content you make, dictated by new customer behaviors, new technologies, and an explosion of channels. The problem is that marketing operations models haven’t changed at the same rate, leaving many brands still relying on outdated content approaches as they struggle to meet demand.
In this Pink Paper, we track the key changes over the last 10 years, look at where many brands are falling short, and explain exactly how our Halo content can transform the way you make and manage content for the next 10 years. It’s time for a new approach, blending smarter use of AI tools with stronger, more strategic partnerships — simplifying the marketing complexity that so many businesses are struggling to overcome.
Don’t just survive the next decade. Thrive in it.
Download Pink Paper
What you’ll learn in our Pink Paper
Our Halo content model represents a new approach to marketing built for the next 10 years of change, leveraging the best of Operational AI and human brilliance to deliver relevant, impactful content that drives meaningful ROI.
Inside, you’ll discover:
- Why content operations are moving away from transactional, manual models to AI-enabled, strategic partnerships
- How to be consistent and relevant in content execution across an explosion of channels, markets, and formats
- Why most brands are not seeing the full potential of their AI investments, and how you can change the narrative
About ITG
Your Halo content partner for marketing transformation.
As the Halo content partner to global brands, we deliver AI-enabled, agile content that drives growth, cuts costs, and creates the perfect story for every customer interaction.
