ITG and VWCV

Volkswagen Commercial Vehicles (VWCV) appointed ITG as its Halo content partner for social media in early 2024. The goal was to evolve its social media content into a space made for VW van drivers — authentic, engaging, and built for how people really engage with each platform.​

Today, we own the organic social strategy and ideation, partnering with production teams to deliver across Instagram, Facebook, LinkedIn, and TikTok. And 18 months in, the results speak for themselves.

The Challenge

VWCV’s social media content had been an extension of above-the-line campaigns, with seasonal posts in a corporate tone. It lacked community, creativity, and channel-specific strategy.

Key challenges included:

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• Grow the VWCV social presence​
• Build an engaged community​
• Deliver high-performing, channel-specific social media content​
• Establish an ownable tone of voice​
• Move beyond ATL assets with original, lifestyle-driven creative

The Solution

As its Halo content partner for social media, we helped redefine the role of content within VWCV’s digital ecosystem, building a space that matched the energy and loyalty of its audience.

Our approach included

• A clear, social-first tone of voice​
• A new social media strategy​
• Original social media content tailored by channel​
• Monthly plans shaped by trends, performance data, and brand priorities​
• Launching and scaling its TikTok channel from scratch

Everything was crafted to feel native, not recycled, with editing styles, hooks, captions, and visuals designed to unlock real engagement.

Results and Impact

​In just 18 months, VWCV’s social media content evolved from static to standout, driving a significant uplift in performance:

95% increase in followers across platforms

4.5K% increase in video views

200% increase in reach

554% increase in impressions

300% increase in engagement on Instagram

A fully launched and growing TikTok presence

This is Halo content for social media in action. It’s fast, focused, and designed with intent to make real connections with VWCV’s audiences.

Conclusion

From a simple request to grow followers, this partnership has matured into an impactful, always-on content engine. As VWCV’s Halo content partner for social media, we’ve built a strategy that brings scale, creativity, and cultural relevance to every channel.​

The brand’s social media content now reflects lifestyles its audience can relate to and the result is a huge uplift in performance across its social channels.​

Need to build a social presence that actually performs? Let’s talk; contact us here.​