How are brands using AI in the marketing and content production spheres, and where can we find the biggest potential in these spaces? That’s what ITG CEO, Andrew Swinand discusses with the brilliant Clair Carter-Ginn in our latest Inspired Thinking episode.
Currently a Partner at Forecast Agency as well as Creative Operations Program Director at Rutgers University, Clair has a huge amount of industry experience with the likes of Gap, Ford Models, and Michael Kors.
Here, she talks about the potential of AI-generated digital twin models in content production, and explains why an AI-enabled content ecosystem gives more space for creative and ops teams to do their best work.
Interestingly, Clair also makes the argument that no-one has fully “figured out” AI yet, and says we’re all in the same boat when it comes to exploring how we can maximize its impact.
Click here for further information on the Rutgers Creative Operations program that Clair talks about in the videocast.
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