Is marketing becoming too fragmented and siloed? Join Andrew Swinand for Episode 7 of the Inspired Thinking videocast, with special guest, Simon Francis.
Simon, currently at Flock where he is a founder, has previously held major roles at the likes of Leo Burnett and Saatchi & Saatchi. He joins Andrew to discuss Flock’s model for marketing transformation, and why he prizes “flip-floppers” who’ve worked across a number of specialties and disciplines.
With an increasing number of different departments in most marketing organizations, Simon believes that the industry has become somewhat fragmented, and makes the case for more “generalists” who have a breadth of expertise and understanding around brands, growth, and consumers.
He also talks about the evolution in understanding around marketing transformation, how to implement effective AI solutions, and much more.
Watch the full videocast above, and if you’d like to get in touch to discuss how ITG could lead your AI-enabled marketing transformation, fill in the form below.