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An end-to-end Christmas customer experience for Currys

Dec 19, 2022

This Christmas has seen us launch a cutting-edge Augmented Reality experience for Currys, create content for their ’12 Days of Techmas’ advent competition, and support the brand’s charity partner through stunning festive window theatre that empowers customers and colleagues alike to donate to those in need.

Collaboration between our various in-house teams was central to the success of the AR campaign, as we undertook a blend of strategy, creative, design, print production, film production, animation, digital and UX to bring it to life across every channel.

After scanning a QR code, customers are taken to a new web app (built and deployed by ITG) where they can use the AR to browse their ‘Tech Wishlist’ – allowing them a closer and more personal look at a selection of Currys’ top products for the Christmas gifting season.

It’s easy to navigate the menu, and they can even ask an expert in-store, video call on ShopLive, or go straight to buying their favourite tech online.

Supported by everything from in-store POS to press inserts, it makes for a fully rounded customer journey that’s driving engagement in the run-up to Christmas.

Alongside the AR campaign, we’ve yet again been heavily involved in the creation of content for Currys’ ’12 Days of Techmas’ advent-style competition, with Made in Chelsea star and influencer, Sam Thompson, playing the role of Santa.

It gives customers the chance to win 12 incredible prizes in the run-up to the big day, and Currys have ramped up the rewards this year – ranging from top tech to out-of-this-world experiences.

Shot at our own cutting-edge ITG Capture facility in the heart of the Midlands, we continue to be instrumental in it the strategy, creative and rollout of this annual campaign across social media, CRM and retail – check out our work on Currys’ Instagram and other social media pages!

We’ve also helped to promote the amazing work of Currys’ partner charity, the Digital Poverty Alliance, through the launch of festive window theatre across select stores. The organisation addresses key issues such as lack of access to laptops (and similar devices) and spiralling broadband bills, with the ultimate aim of ensuring no-one is living in digital poverty.

We made it easy for customers and colleagues to donate by scanning a QR code on their device and following a few simple instructions. And, when they tap the bauble on the screen, the baubles in the Currys window illuminate too, symbolising how even a small donation can light up someone’s future.

It’s been another fantastic year working with Currys and this end-to-end Christmas experience has been the perfect way to round it off – here’s to more from our great partnership in 2023!

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