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Interview: The importance of data in modern marketing

Interview: The importance of data in modern marketing

Data is a crucial part of successful modern digital marketing, but crafting it into the perfect strategy is more than just guesswork. Having gathered statistics from over 150 marketers on their most significant data challenges, we found their most common issue was the...
Super Bowl Ads: The big winners and the marketing misfires

Super Bowl Ads: The big winners and the marketing misfires

An ad in the Super Bowl is a digital marketing opportunity like no other, but not all brands reach the end zone with their efforts. In this article, our Research & Insight Manager, Marc Aston, takes a closer look at the big winners from Super Bowl LVI, as well as...
Why Creative Automation is now a marketing ‘must-have’

Why Creative Automation is now a marketing ‘must-have’

Creative automation has gone from ‘nice to have’, to a marketing essential. Here’s our bitesize guide to what it is, why it is more relevant than ever, and the powerful benefits it can bring to brands across the globe. When struggling to keep up with the enormous...
Taking Yum!’s global events online

Taking Yum!’s global events online

We showcased our online event management expertise transforming Yum!’s in-person event settings to amazing, unique virtual experiences, delivered to audiences across the globe in multiple time zones. It’s all part of our wider remit for Yum!’s portfolio of...