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Latest from ITG.
Marketing Procurement in 2025: How Essity moved its content model from complexity to clarity
Lessons from Dan Birks & Alessio Babolin’s session at ProcureCon Marketing London 2025.Marketing procurement and marketing teams in close alignment can be a powerful force, but too often we’ve seen procurement focused only on costs, and not on business value. At...
How ITG helped Co-op’s LGBTQ+ network find a new identity
We recently worked with Co-op on a project that felt especially meaningful.Their LGBTQ+ employee network — originally called RESPECT — has played an important role in creating an inclusive culture across the business. As Co-op updated its overall branding, it felt...
The marketing procurement challenge: Creating high-performing, cost-efficient content
The relationship between marketing and procurement has traditionally been transactional - sometimes even tense. Marketing teams face relentless pressure to deliver personalized, fast-turnaround campaigns. Procurement is responsible for managing costs, reducing risk,...
Winning Windows: Connecting Entain with its customers through digital screen technology
With international sports betting and gambling company, Entain, looking to transform its window displays, ITG delivered a bespoke solution through digital screen technology that has future-proofed Entain’s Ladbrokes and Coral sites throughout the UK.Entain’s windows...
Why Smarter Content Starts with Better Intelligence
How insight-led, tech-enabled workflows are transforming content creation at scale As customer expectations rise, content has become one of marketings most complex challenges. With more campaigns, more channels, and audiences expecting relevance in real time,...
Inspired Thinking Episode 3: How kindness, clarity and emotional intelligence, can guide leaders through change.
What does effective leadership look like in an age shaped by AI, uncertainty and constant change? In episode 3 of Inspired Thinking, our Global CEO, Andrew Swinand, sits down with media ecologist and futurist Jack Myers to explore how human-centered leadership can...
Retail media growth: Bridging the gap between content demands and retailer capabilities
More channels, more markets, more competition, more content needed, and not enough budget. It’s a scenario that many retailers know all too well, exacerbated by an industry that necessitates speed and reactivity. The demand for increasingly personalized, relevant...
ITG and Sundogs Partner to Transform Creative Efficacy through AI
We’re proud to announce ITG’s new strategic partnership with creative performance startup Sundogs, leveraging AI to deliver greater creative performance for our global clients.The partnership harnesses Sundogs’ deep expertise in AI-driven consumer understanding,...
Halo Intelligence: Transforming modern marketing strategies with AI
The marketing world has changed dramatically in the past few years, with digital transformation at the forefront. The rise of AI, automation, and data-driven approaches has redefined how companies connect with their audiences. Halo Intelligence, ITG’s cutting-edge...
Embracing seamless connectivity: The rise of integrated marketing
In this article, we explore how unifying disconnected platforms and integrating marketing technologies can revolutionize workflows, drive efficiency, and create a seamless content ecosystem that enables personalized, high-performing campaigns at scale. The modern...
Want the future of content creation in your business?
Everything at ITG Capture is plugged into Storyteq, so you can localise, personalise and deploy the content you shoot, at pace. Click below to find out more about our Gartner award-winning marketing technology.