ITG and KFC

Each KFC marketing campaign requires not just a great ‘hero’ idea, but also a huge amount of high-quality, channel-specific Halo content in order to launch consistently and effectively across its restaurants in the UK and Ireland. Partnering with ITG enables KFC to create and execute the agile content it needs, at the pace that’s required in a fast-moving industry, across every touchpoint that its customers may interact with.

The Challenge

KFC needs the agility to launch new menu items, such as its Teriyaki or Tower Burger ranges, across every channel and touchpoint, with the quality that its customers expect. That means that content has to be delivered at pace, while retaining the distinctive and consistent brand that KFC is known for.

Key challenges for KFC included:

Capturing key product photography with speed and quality.

Taking hero concepts and adapting them for multiple channels.

Delivering campaigns at speed to an entire restaurant estate while maintaining brand compliance.

The Solution

ITG create compelling, high-quality photography of KFC’s menu items through Capture Studios, our state-of-the-art facility just outside Birmingham.

We then take these images and the hero concepts created by KFC’s creative agency, Mother, and amplify those ideas into Halo content spanning every channel through a combination of automated and studio production, ensuring every piece of collateral aligns perfectly with the instantly recognisable KFC brand.

Results and Impact

Conclusion

Through ITG’s delivery of Halo content at <a href=”capture”>Capture Studios</a>, and through our teams and technology, KFC is able to launch campaigns at speed, with the agility needed in its fast-moving industry. Our work enables KFC to seamlessly launch new menu items across its restaurant estate in the UK and Ireland, knowing that timings will be met and brand compliance is guaranteed.