DFS
50%+ time savings on campaign photoshoot using Virtual Production technology
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Introduction
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The Challenge
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The Solution
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Results and impact
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Conclusion
ITG and DFS
The Challenge
Key challenges for DFS included:
Shooting a large number of different products while maintaining consistency between takes.
The number of variables that would entail from a traditional shoot, including weather, lighting and access.
The cost and time constraints of traditional shoots.
The Solution
By shooting in a virtual set at ITG’s dedicated Capture Studios film and photography facility, DFS was able to drastically reduce the time and costs of its shoot. Virtual Production enables brands to flick between virtual locations in seconds, rather than building entire new sets or moving to different locations. There is also a substantial reduction in post-production requirements such as retouching, given that the environments are carefully crafted, pixel by pixel, before the shoot takes place.
50-60% time savings, going from concept to final imagery in under 5 weeks.
Significantly reduced costs compared to traditional set/location shoots.
Delivered a Halo of high-quality, agile content for use across DFS’ digital channels.
Results and Impact
50-60% time savings
Delivered a Halo of high-quality, agile content for use across DFS’ digital channels
Going from concept to
final imagery in under 5 weeks
Significantly reduced costs compared
to traditional set/location shoots.
Conclusion
“The Virtual Production photography is sat alongside traditionally shot products on our website, and you would never know the difference. The technology at Capture Studios enabled us to deliver the content we needed, at a much faster pace, without compromising on quality.”
Riah Skeldon, Digital Marketing Manager at DFS
Want to deliver photography and film faster than ever before in our Virtual Production studio?
