ITG and KFC

KFC wanted to go big on the launch of its new Cult Classic Savers Range with the Everyday Value Campaign. The range is designed to offer guests great value, all day, every day. ​

Instead of relying solely on menus, the brand needed high-impact restaurant signage to grab attention from the street, drive visibility from the outside in, and spark customer interest from the very first touchpoint.​

That’s where ITG came in, applying our Halo content operations model and end-to-end expertise to deliver a nationwide restaurant signage rollout at speed and scale.

The Challenge

The Everyday Value campaign needed to be visible across KFC’s UK estate in a way that was both bold and consistent.

To achieve that, ITG had to:

Design restaurant signage that was bigger, bolder, and more impactful than standard window decals.

Respect store-specific considerations including permanent signage, natural light, seating layouts, and other promotional placements.

Conduct surveys across 796 restaurants to capture accurate requirements.

Manage production and installation at speed, without compromising brand quality.

The Solution

KFC partnered with ITG to deliver the Everyday Value campaign, powered by our Halo content model, producing a nationwide restaurant signage rollout.

Our approach included

• Nationwide surveys: Every restaurant was reviewed individually to determine signage placement and specification.​
• Material testing: Multiple vinyl materials were tested, with four pilot installs completed at KFC Woking before full rollout.​
• Restaurant signage installation: Bespoke vinyls and window graphics were produced and installed across 796 restaurants nationwide, with 1,050 artwork assets created to support the rollout.​
• Supplier partnerships: Leveraging our network of 500+ suppliers, ITG identified a partner capable of surveying, producing, and installing signage at national scale.

Results and Impact

The Everyday Value campaign was delivered nationwide, with restaurant signage rolled out at pace and tailored to each KFC location. 

The impact included:

• 796 restaurants activated nationwide with bespoke restaurant signage.
• 1,050 artwork assets produced and deployed across the rollout.
• 20 weeks from survey to installation, delivering end-to-end at speed.
• Bold, high-visibility signage that raised awareness of KFC’s Everyday Value menu.
• A rollout powered by our Halo content model that gave KFC speed of delivery and brand consistency across its estate.

Conclusion

Through ITG’s expertise in restaurant signage rollouts and the efficiency of our Halo content operations model, KFC brought its Everyday Value campaign to life across 796 locations nationwide. By tailoring each installation to the individual store while managing delivery at scale, ITG proved once again that we deliver speed, scale, and savings in action.​