Kroger
Transforming Kroger’s weekly promotions with a shoppable digital ad experience
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Introduction
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The Challenge
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The Solution
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Results and impact
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Conclusion
ITG and Kroger
ITG empowered Kroger to convert over 10,000 weekly promotions into shoppable digital experiences. By leveraging data-driven workflows through our own retail promotion engine, ITG provided Kroger with the tools to increase customer engagement and drive higher conversions across thousands of locations.
The Challenge
Kroger needed a seamless digital transformation for print ads
Kroger, one of the largest grocery retailers in the US, needed a solution that would allow them to bring their print ads into the digital age. The challenge was converting static promotional content into a shoppable format, while incorporating real-time data on products and promotions to ensure contextually relevant, meaningful content.
Key challenges for Wickes included:
Converting static print ads to dynamic, shoppable digital content.
Integrating real-time SKU data into the ad system.
Managing thousands of locations with consistent, high-quality digital content.

The Solution
ITG delivers a data-driven, shoppable experience for Kroger
ITG worked closely with Kroger to provide a seamless digital transformation. By utilizing our state-of-the-art retail promotion engine, Kroger created a unified workflow that integrated product-level data and real-time promotions into its digital ads. As a result, over 90% of promotions across Kroger’s 24 divisions became fully shoppable, offering a streamlined shopping experience throughout thousands of locations.
Our approach included
Shoppable Ads: Converting weekly print promotions into dynamic, clickable digital ads
Real-Time SKU Data: Providing up-to-date product information and offers across digital channels
Efficient Workflow: Integrating multiple data sources to create a single source of truth


Results and Impact
Significant engagement and conversion increases for Kroger
ITG’s implementation of our retail promotion engine for Kroger led to measurable success in customer engagement, conversion rates, and overall sales. The technology platform enabled Kroger to quickly adapt its weekly promotions for digital, resulting in an uplift in performance metrics.
Boost in Conversion Rates – Increased engagement through personalised and dynamic ad experiences

Over 90% Shoppable Promotions –
Transforming print promotions into
digital content across 2000+ locations
High Customer Engagement – More coupon clips, ad clicks, and higher purchase rates
Conclusion
ITG’s data-driven approach powers Kroger’s digital ad success
With ITG’s expertise in data-driven digital solutions and state-of-the-art marketing technology, Kroger successfully transformed its promotional strategy, leading to higher customer engagement, improved sales, and a seamless, personalized shopping experience.

“This launch will be a massive unlock for Digital Engagement and eCommerce acceleration. Thank you for the incredible collaboration that got us to this point. #letsgo”
Group VP Product Experience at Kroger
Ready to boost your digital engagement?
Looking to enhance your promotions with a dynamic,
data-driven digital experience?
Let ITG help you achieve your goals.