Wickes
Driving £7 million in incremental revenue through content personalization at scale
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Introduction
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The Challenge
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The Solution
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Results and impact
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Conclusion
ITG and Moonpig
Joining forces in 2024, ITG supports global greeting card and gift-giving company Moonpig with campaign creation through our state-of-the-art, AI and AR-enabled Capture Studios facility. By shooting at Capture, Moonpig is able to deliver high-quality Halo content at scale, in a far shorter timescale than was previously possible for the brand.
The Challenge
For Moonpig, occasions like Father’s Day are amongst the most important to promote its brand and drive sales. However, it needs to balance the need for a huge volume of Halo content in each campaign, with the consistency and quality that its customers expect, and do it all in the shortest possible timeframe. For Father’s Day 2024, Moonpig engaged ITG to deliver a shoot, capturing imagery and video of its gift products. Key challenges included:
Key challenges for Moonpig included:
224 individual gift products to shoot, spanning everything from chocolate and alcohol to cuddly toys
A limited timeframe in which to shoot every product
The need for consistency and quality in execution between shots
The Solution
In order to deliver the shoot at the pace required, without sacrificing quality, we shot Moonpig’s content in Capture Studios’ three bespoke automated photography and video suites. These automated studios enable high-volume e-commerce shoots at a far faster pace than would be possible if shooting via traditional methods, and are run by our dedicated team, committed to pushing the technology to its limits.
Shooting in our automated photography and video studios empowered Moonpig to create content at speed, while achieving unrivalled consistency between shots, no matter if they were still or live.
Results and Impact
538 individual
photographic assets
61 video
assets
43 lifestyle
assets
All delivered
in just 3 days
Conclusion
By combining creativity and tech expertise at Capture Studios, Moonpig was able to produce 600+ pieces of Halo content for its Father’s Day campaign from just a three-day shoot. After the success of the Father’s Day shoot, Moonpig booked in further shoots aimed at improving the gift-giving experience for its e-commerce customers.
“Capture Studios exceeded our expectations in terms of the speed and quality of content production, bringing our creative brief to life in just three days with eye-catching automated photography and video across our gift products. The consistency and efficiency of the automated facilities meant we could deliver a huge volume of content in a matter of days, allowing us to turn around the campaign quickly with the help of Capture’s on-site experts.”
Erica Tain, Senior Buyer — Gifting at Moonpig
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