Volkswagen
Delivering transformative local marketing campaigns
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Introduction
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The Challenge
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The Solution
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Results and impact
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Conclusion
ITG and Volkswagen
Volkswagen Commercial Vehicles UK partners with ITG to manage retailer marketing, tactical communications and social media for its national brand advertising, along with its network of 96 Van Centres and authorised repairers.
The Challenge
With a network of 96 Van Centres and authorised repairers nationwide, maintaining brand consistency and quality across its marketing content is of paramount importance to VW Commercial Vehicles UK.
Key challenges for Volkswagen included:
Launching nationwide marketing campaigns simultaneously throughout a large retail estate.
Delivering effective, localised marketing across retailers without compromising brand integrity.
Maintaining content quality across a large number of channels, including social media.
The Solution
Partnering with ITG has enabled VW Commercial Vehicles UK to transform the way it creates content, leveraging a combination of automated content production and studio production to deliver campaigns at speed and scale across all of its Van Centres and authorised repairers.
Results and Impact
UK-wide launch of the
Volkswagen California in 2024
Multichannel campaigns
delivered for VW Commercial Vehicles’
Amarok and Approved Used offerings
Full management of the
brand’s social media content
Conclusion
ITG and Volkswagen Commercial Vehicles UK have already developed a strong and effective partnership, empowering the automotive retailer to create and execute powerful nationwide marketing campaigns that are relevant and meaningful to local audiences.
“Partnering with ITG offers us a fantastic opportunity to revolutionize the way we produce content and work with our network partners. We were particularly impressed with their unique Capture Studios space for film and photography. We’re already delivering multichannel campaigns together, and looking forward to seeing this relationship grow in the future.”
Laura Bignall, Brand and Performance Manager at Volkswagen Commercial Vehicles UK
Want to deliver nationwide campaigns with effective, relevant local marketing content?
