Tap into our
CRM & CX experts
We get you closer
That’s closer to your customers, closer to your data, and closer to your performance. When looking for a CRM & CX agency, you won’t find anyone with both the strength and depth of expertise that we possess here at ITG. From data to strategy, content creation to deployment, and even implementing and optimising your marketing technology, we’re world-class in every field.
Want to know more about
our CRM & CX prowess?
Fill in the form and our team of experts will be in touch to explain more about our transformative approach to CRM & CX, and how it drives real revenue and results for our clients.
Increase revenue & drive efficiency
Our relentless focus on commercial performance generates £hundreds of millions in incremental revenue for our clients each year, utterly attributable to the programmes we develop and build for them. You don’t need a data agency, a technology partner and a CRM agency – getting them to work seamlessly together is near impossible, which is why we take care of everything under one roof, ensuring a fully holistic approach that drives real efficiency and tangible results.
Award-winning insight
It’s not just talk – we’ve won major industry recognition for our CRM & CX prowess, most notably picking up three prizes at the Marketing Week Awards 2022 for our outstanding work with Wickes. Our ‘Missions & Motivations Engine’ drove £7 million of incremental revenue in its first wave of programmes alone, and has revolutionised Wickes’ approach to CRM & CX. This focus on insights is a hallmark of the way we work, with unique data products that reveal key customer information, behaviours and preferences to guide the direction of our clients’ campaigns.
Kick start your project today
Kick start your project today
Kick start your project today
Latest from ITG.
Delivering record-breaking results for Currys’ crucial annual campaign
The 12 Days of Techmas is a crucial campaign within the Currys calendar, rewarding the brand’s customers by giving them access to exciting and exclusive giveaways. Running in the 12 days prior to Christmas, it’s a major omnichannel event that is eagerly anticipated by...
Why balancing creativity and kindness is the perfect formula for growth
ITG’s Americas leadership team explain why combining a culture of kindness with innovative, AI-enabled solutions empowers ITG to solve core content challenges for world-renowned brands and fuel lasting global growth.ITG’s Americas leadership team explain why combining...
Stronger Together: Women in Leadership
Join our CEO (EMEA), Sue Mountford, and President (Americas), Heather Collins, for an inspiring and candid conversation on Women in Leadership. In this honest and empowering conversation, Sue Mountford, CEO (EMEA), and Heather Collins, President (Americas), reflect...
International Women’s Day 2025: Lauren McBride on the growing opportunities for women in AI
Our Head of AI, Lauren McBride, takes us through her journey in the AI sphere, the figures who inspired her along the way, and why the shift in focus from technical expertise to practical applications will see more women in AI roles moving forward. It's fair to say...
Q&A with Chloe Guest: The marketing execution problem no one talks about
Marketing leaders today face a tough challenge: how to deliver high-impact campaigns while keeping costs under control. Traditional models rely heavily on big-budget hero campaigns, but these often fail to deliver long-term value.In this Q&A, Chloe Guest, ITG’s...
ITG expands globally with PureRed acquisition, bringing Halo content model to North America
The acquisition of PureRed enables us to deliver our AI-enabled, agile content solutions and state-of-the-art Content Marketing Platform globally.We’re delighted to announce ITG’s strategic expansion into North America with the acquisition of US-based PureRed, an...
Why retailers need agile content strategies to stay competitive in 2025
The speed of content creation and activation is essential to maintaining competitiveness. Consumers demand personalised, timely, and relevant content, and retailers who can’t keep up with these expectations risk losing valuable customer engagement – and, ultimately,...
What does ‘Automation’ really mean for marketers today?
How ITG's Hero to Halo solution redefines content through AI. We examine how AI-enabled automation is shifting the dial for marketers, streamlining processes, driving new levels of content efficiency, and enabling the delivery of smarter, insight-driven and...
Is your content strategy ready to meet 2025 demands?
Explore the top trends shaping content production in 2025 and learn how ITG’s Halo strategy can help your brand stay agile, efficient, and competitive in a rapidly evolving market.With content creation demands increasing exponentially and nearly a third (32%) of...
Inspired Thinking Episode 2: Rethinking Work with Rishad Tobaccowala
Watch Inspired Thinking Episode 2 with Rishad Tobaccowala, hosted by ITG CEO Andrew Swinand. In this episode, Andrew and Rishad discuss the future of work with a closer look at culture, leadership and AI, examining how we can adapt to a changing environment."Work will...
Hyper-relevant local marketing
Ensure your dealer network has full access to stunning branded content, tailored to their market and local area.