Having been tasked with launching KFC’s new Teriyaki range in restaurants, we pulled out all the stops to create high-quality, channel-specific content throughout their locations in the UK and Republic of Ireland.
It’s been great to see the KFC Teriyaki range making waves after ITG delivered a halo of engaging, tech-enabled, agile content to launch the new menu items the brand’s restaurants.
We kicked off the project with a two-day shoot at Capture Studios, creating photography content of the Teriyaki Burger and Teriyaki Dipped Bites to be used across multiple restaurant formats, as well as KFC’s website and app.
Taking the hero concept set by Mother (KFC’s creative agency), we delivered halo content across the in-restaurant experience, ensuring the design had the flexibility to work across various print and digital touchpoints.
This included an impressive five-panel menu takeover animation, which has proven highly impactful with customers and has been brilliantly received by our partners at KFC.
The Teriyaki range is only around until the 3rd of September, so be sure to try it (and check out our work) before then in KFC’s locations across the UK and Republic of Ireland.
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