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Latest from ITG.
Want more ROI from AI? You need a content backbone.
Dan Birks, ITG’s Chief Growth Officer (EMEA), explains why a Content Marketing Platform must form the backbone of your operations if you want AI to drive real ROI. At ITG, we work with clients to create the marketing backbone they need to scale content operations and...
Inspired Thinking Episode 7: AI, flip-floppers, and marketing transformation
Is marketing becoming too fragmented and siloed? Join Andrew Swinand for Episode 7 of the Inspired Thinking videocast, with special guest, Simon Francis.Simon, currently at Flock where he is a founder, has previously held major roles at the likes of Leo Burnett and...
Launching Topshop at John Lewis with world-class Halo content
Two of Britain’s most iconic retailers finally join forces with the launch of Topshop at John Lewis. This campaign sparks a major shake-up in John Lewis’ fashion credentials, and sees the brand make a bold step to truly lead in the category amongst its competitors in...
50% faster content production for a major global brand
With Nutella looking to increase the speed and impact of its content, we worked with visual engineering agency, The Marmalade, to create a marketing tool to deliver high-impact content that combined local relevance with global brand control. Nutella is one of...
AI alone won’t transform your marketing
ITG CEO Andrew Swinand examines the role of leadership as a catalyst for marketing transformation, and how CEOs can lay the foundation for effective and lasting change in the age of AI. I’ve always believed the hardest part of transformation isn’t the technology. It’s...
Inspired Thinking Episode 6: AI in marketing and content production
How are brands using AI in the marketing and content production spheres, and where can we find the biggest potential in these spaces? That's what ITG CEO, Andrew Swinand discusses with the brilliant Clair Carter-Ginn in our latest Inspired Thinking episode.Currently a...
Why marketing transformation doesn’t have to feel overwhelming
Our Growth Operations Director, Lucy Pollard, has overseen a host of marketing transformations for clients during her time at ITG. It’s a period of great change that can easily become overwhelming if you don’t put the correct processes in place. Here, she explains...
Watch now: How Avolta delivers campaigns 33% faster with ITG & Storyteq
Avolta’s work with ITG has completely transformed how its global teams access, share, and activate brand assets through our Gartner-leading Storyteq DAM. The result: faster campaign delivery, stronger brand consistency, and teams in 70 countries acting as one unified...
Storyteq adds Adobe Firefly Services to its suite of AI tools
We’re excited to announce that we’re integrating Adobe Firefly’s generative AI capabilities into our Storyteq CMP Content Marketing Platform. Firefly Services enhances Storyteq’s existing AI capabilities, giving our clients seamless access to Adobe’s creative and...
Inspired Thinking Episode 5: Establishing a strong culture and values as a leader
Tune into the new episode of Inspired Thinking, where special guest Dame Annette King — former Publicis Groupe CEO and current Chair of the Advertising Association — talks to ITG CEO Andrew Swinand about leadership, culture, and values.In this conversation, Annette...
The future of
creative production is
Creative Automation.
Want Gartner award-winning marketing technology to go with our end-to-end services? Start creating multiple variations of creative content (from videos to banners and statics) in seconds and get your campaigns to market faster than ever, with Storyteq.