Hungry Horse need to activate campaigns at pace across a huge estate of pubs throughout the UK, and trust ITG to deliver the halo of content needed to bring these to life across multiple channels and touchpoints.
With 223 pubs across the UK, Hungry Horse need marketing content delivered at pace, while maintaining consistency and quality. ITG have worked with the pub brand since 2021 to produce the engaging content that they need to land their campaigns effectively.
This often involves working with Hungry Horse’s other key partners and stakeholders to craft creative concepts and then translate them into channel-specific, halo content and connected customer experiences.
Take Hungry Horse’s recent partnership with iconic US film studio Paramount Pictures, to promote their summer hit IF. Paramount supplied the character designs and logos, with ITG designing POS content that championed the movie while also highlighting Hungry Horse’s kid’s meal deal to drive footfall into pubs.
In the case of Spin 2 Win, a Hungry Horse competition sponsored by multiple major drinks brands, we created all the key visuals and delivered the content required to bring the campaign to life across a multitude of different touchpoints.
From TV screens and POS at the brand’s pubs to social media and even the microsite for entrants, we delivered the halo of content needed for a fully integrated customer journey that drove significant engagement – so much so that we had to re-stock prizes after just a couple of weeks due to the volume of entries.
As well as working on projects with Hungry Horse’s partners, we also partner with the brand for campaigns such as their Summer Serves – incorporating 14 new beverages into their refreshed offering, from iced coffees to cocktails.
For this, we shot all the imagery ourselves in a single day from the Infinity Cove at Capture Studios, with Hungry Horse capitalising on our team of in-house photographers, producers, stylists and retouchers for a fast turnaround of high-quality photography.
We then took the images from Capture and created channel-specific content spanning social media and TV screen animations, a limited-edition menu and Correx boards, while also flexing the design for Hungry Horse’s Scottish pubs to align with local laws around alcohol advertising.
“With 200+ of our pubs to account for, each campaign requires marketing content to be produced quickly, for a range of channels, without sacrificing quality. ITG are so consistent in their delivery, and their work has a real impact on brand awareness.”
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