We’re delighted to announce the appointment of industry veteran Ian Hudson as our new Chief Production Officer, responsible for leading AI-enabled content creation across ITG, and our Capture Studios facility.
Following five years as Head of Operations EMEA at Tag, Ian joins us at an exciting time, after we recently expanded our US operation significantly with the acquisition of PureRed in February.
He will now take charge of our global, AI-enabled content creation model, ensuring consistent, high-quality delivery for world-renowned clients such as Microsoft, Walgreens, KFC, Heineken, Haleon and Mentos.
Ian will oversee our content teams globally, including our offshore capabilities in South America and Asia, as well as Capture Studios, which supports leading brands to create smarter video and imagery through facilities ranging from Virtual Production, XR, and automated shoots to bespoke set builds, an Infinity Cove, and its own development and lifestyle kitchens.
“We believe that the challenges brands are facing around content go deeper than the need to deliver greater volume,” says Andrew Swinand, CEO of ITG. “To cut through the noise requires content that’s smarter and more personalized, tailored to each channel to provide a seamless experience wherever customers interact. Ian’s expertise will be instrumental in ensuring every piece of content we create is of the highest quality and designed to maximize impact with each individual customer.”
Prior to joining Tag in 2020, Ian was part of the founding team at Hogarth Worldwide, where he spent 11 years, serving first as Production Director and later Operations Director.
ITG’s CEO EMEA, Sue Mountford, said, “We’re excited to have Ian joining ITG at a time when we’re growing significantly across the globe. For over two decades, Ian’s been a leader in quality content creation at major names in our industry, and I’m looking forward to seeing areas such as our world-class Capture Studios facility develop under his leadership—crafting not just great content, but content that works for our clients.”
“Much of the discourse around content focuses on quantity, but for ITG it’s equally about quality,” Ian commented. “ITG is delivering the smart, insight-driven, relevant content that connects brands with their customers, and doing so at speed and scale. It’s a pleasure to be joining a company filled with talent and on a clear upward trajectory, with so much more potential to grow over the coming years.”
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