Tariq Hassan, former CMO at McDonald’s and Petco, joins Andrew Swinand to discuss why he believes it’s vital to create a culture that embraces failure as a necessary step to success.
For Tariq, failure is just the beginning of your journey to the right solution. Creating a culture of psychological safety around failure ensures it doesn’t eat your teams up, and actually makes them even more productive as they search for success.
In fact, brands whose leaders penalize failure and don’t encourage a safe culture tend to see a significant drop in performance. If leaders want those great ideas, there has to be room to learn from the ones that don’t quite go to plan.
That forms the basis of a fascinating episode of Inspired Thinking, where Tariq and Andrew discuss pathways to success, embracing a ‘yes’ mindset, over-reliance on AI, and much more.
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