The challenge
Too many brands still rely on batch-and-blast or time-based automation. Journeys are preset, not adaptive, which leads to missed moments, irrelevant messages, and wasted spend.
The impact is clear:
68%
of marketers say they struggle to deliver real-time customer engagement.
3X
the engagement from journeys triggered by behavior compared to static email campaigns.
Why it matters
Customer patience is short and expectations are high. Without real-time context, journeys miss the moment.
This shows up as:
Delayed or irrelevant communications that drive churn
Loyalty programs that underperform when recognition isn’t personalized
76% of consumers expect brands to understand their intent in real time (Salesforce Research)
With Agentforce, journeys stop being static and become adaptive, multichannel experiences that meet customers where they are, turning every touchpoint into a growth opportunity.
A smarter way: ITG’s journey optimization framework
Powered by Agentforce and guided by ITG, this framework turns real-time signals into adaptive journeys that perform.
Onboarding, reactivation, and loyalty mapped with Agentforce live data
Einstein Insights integration
AI interprets signals and powers next-best actions at each touchpoint
Why ITG?
ITG turns Agentforce into high-performing, real-time journeys.
Certified Salesforce expertise across Agentforce, Marketing Cloud, Journey Builder, and Interaction Studio
Proprietary models including the LTV Model (pinpointing at-risk customers), the Lead Value Index (driving smarter onboarding and prioritization), and Content Compass (matching message to moment)
Cross-sector experience spanning automotive renewals, retail reactivation, and hospitality loyalty
Proven results with measurable lifts in engagement, conversion, and lifetime value
Our credibility
Delivering results for global brands
Don’t let churn catch you off guard.
Orchestrate real-time journeys with Agentforce and ITG: book your discovery session or download our guide.
Discover our other Integrate packages
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Every customer has a predicted lifetime value. ITG’s Einstein AI model spots those at risk, scores their likelihood to lapse, and triggers personalized Salesforce journeys to recover revenue.
Find out more
Our AI-powered Lead Value Index blends predictive scoring, behavioral segmentation and Salesforce-native integration to identify the prospects most likely to convert and the opportunities worth your budget.
Find out more