AI Lead Scoring to Drive Smarter Conversions
Prioritize the leads that matter most
Shift from volume to value with ITG’s AI lead scoring.
Our AI-powered Lead Value Index blends predictive scoring, behavioral segmentation, and Salesforce-native integration to identify the prospects most likely to convert and the opportunities worth your budget.
The challenge
Marketers sit on mountains of customer and behavioural data, but without predictive scoring, every lead looks the same.
The result?
Sales teams waste time on unqualified leads
Campaigns reach the wrong audiences
Personalization fails
16%
of marketers report alignment between lead scoring models and conversion rates, exposing a key gap across the industry.
Forrester
Why it matters
Without AI lead scoring, teams struggle to separate high-value prospects from the rest.
The impact?
Wasted spend on low-value prospects
Lost revenue from missed high-value opportunities
Brand erosion when customers receive irrelevant outreach
76%
of consumers feel frustrated when experiences aren’t personalised — proof that relevance drives results.
McKinsey
A smarter way: Lead Value Index
Our Lead Value Index applies AI lead scoring with human expertise to prioritize prospects by likelihood to convert and deliver lifetime value.
Predictive scoring
Real-time analysis of intent signals, engagement, and history
Groups prospects by behavior and value, ready for personalized activation
Sends scores into campaigns and journeys to automate activation
Gives sales and marketing clear visibility to focus on the right opportunities
Why ITG?
ITG turns AI lead scoring into measurable growth across your Salesforce stack.
Proven across sectors: automotive, retail, pharma, and hospitality
Certified Salesforce expertise: Einstein AI, Marketing Cloud and Data Cloud
Proprietary Lead Value Index: prioritizes the prospects that drive enquiry, conversion and loyalty
30%
higher lead-conversion rates for companies using lead scoring algorithms based on detailed prospect data, compared to traditional methods.
McKinsey
Our credibility
Delivering results for global brands
Don’t let churn catch you off guard.
Turn volume into value with AI lead scoring: book your discovery session or download the guide.
Discover our other Integrate packages
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Every customer has a predicted lifetime value. ITG’s Einstein AI model spots those at risk, scores their likelihood to lapse, and triggers personalized Salesforce journeys to recover revenue.
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