Einstein Insights for Campaign Optimization
The challenge
Marketing teams are under constant pressure to deliver more, faster. Yet without Einstein Conversation Insights, many still fall back on instinct or limited testing.
The impact is clear:
Content pushed live without proof it will resonate
Timing misses the mark and leaves engagement on the table
Budgets drain into poor-performing channels
71%
of buyers expect tailored experiences at every touchpoint. Without AI-driven lead prioritization, you can’t deliver.
McKinsey
Why it matters
Personalized, well-timed campaigns increase open rates, CTR, and conversions
A/B and multivariate testing compounding small wins into
major growth
Optimized channel mix that reduces waste and increases ROI
76%
of consumers feel frustrated when experiences aren’t personalised — proof that relevance drives results
McKinsey
A smarter way: ITG’s optimization framework
Powered by Einstein Conversation Insights and guided by ITG expertise, our optimization framework turns AI into measurable growth:
Campaign performance audit
Review historical performance to uncover patterns and quick wins
AI-powered recommendations
Einstein surfaces the what; ITG interprets the why, guiding timing, content, and channel selection
Test & learn culture
Always-on A/B and multivariate testing, operationalised with ITG’s CRO and Content Scoring toolkits
Continuous improvement loops
Why ITG?
Salesforce provides the technology. ITG provides the transformation.
Salesforce-certified experts in Einstein AI, Marketing Cloud, and campaign analytics
Proprietary intelligence (e.g. Content Compass, CRO Framework, Segmentation Reinvented) enriches Einstein insights with deeper customer understanding
Sector experience driving campaign effectiveness across retail, automotive, pharma, and hospitality
Proven outcomes campaigns optimized with predictive analytics consistently outperform generic approaches
Our credibility
Delivering results for global brands
Stop guessing, start optimizing.
Transform your campaigns with Einstein Conversation Insights and ITG expertize.
Book a campaign audit and download our Campaign Optimization Framework to put AI-led test-and-learn into action.
Discover our other Integrate packages
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Every customer has a predicted lifetime value. ITG’s Einstein AI model spots those at risk, scores their likelihood to lapse, and triggers personalized Salesforce journeys to recover revenue.
Find out more
Our AI-powered Lead Value Index blends predictive scoring, behavioral segmentation and Salesforce-native integration to identify the prospects most likely to convert and the opportunities worth your budget.
Find out more