This in-house model, comprised of colleagues from the fashion and homeware retailer as well as ITG, represents an innovative new approach to Matalan’s marketing. It will utilise our Storyteq marketing technology (recognised by Gartner® in their 2024 Magic Quadrant™ for Content Marketing Platforms) and Capture Studios facility (AI and AR-enabled film and photography) to produce scalable content and campaigns, faster and more efficiently.

The scope of work expands on our current remit with Matalan, and will now cover content creation, production and execution to support Matalan’s broader business growth.

Matalan is also looking to drive efficiencies across its marketing operations, and we’re set to play a central role in managing, reviewing and streamlining existing processes – introducing new ways of working and integrating tech-led solutions where appropriate to automate previously time-consuming, manual tasks.

“Our priority is to build lasting, meaningful relationships with our customers and collaborating with ITG allows us to do just that. Through ITG’s blended model of automated and studio production, we’re able to create a greater volume of high-quality assets, ultimately resulting in more relevant and impactful campaigns that reach our customers in a shorter space of time.”
Ali Jones, Chief Customer Officer and Omni-Channel Officer at Matalan

We join existing strategic and creative agency McCann Manchester and media partner Havas Media Manchester as marketing partners to Matalan, working in close collaboration with both in order to produce personalised, localised campaigns at the speed and scale necessary in today’s fast-moving retail landscape.

“All credit to Matalan for embracing an innovative approach to content production. We’re incredibly proud to be driving this new in-house model, collaborating with Matalan’s existing marketing partners to deliver a halo of tech-enabled, agile content that will unlock greater efficiencies, enhanced customer engagement and tangible business growth. It means Matalan is free to focus on retail, knowing that its content production is in safe hands.”
Andrew Swinand, CEO at ITG