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Latest from ITG.
Retail media growth: Bridging the gap between content demands and retailer capabilities
More channels, more markets, more competition, more content needed, and not enough budget. It’s a scenario that many retailers know all too well, exacerbated by an industry that necessitates speed and reactivity. The demand for increasingly personalized, relevant...
ITG and Sundogs Partner to Transform Creative Efficacy through AI
We’re proud to announce ITG’s new strategic partnership with creative performance startup Sundogs, leveraging AI to deliver greater creative performance for our global clients.The partnership harnesses Sundogs’ deep expertise in AI-driven consumer understanding,...
Halo Intelligence: Transforming modern marketing strategies with AI
The marketing world has changed dramatically in the past few years, with digital transformation at the forefront. The rise of AI, automation, and data-driven approaches has redefined how companies connect with their audiences. Halo Intelligence, ITG’s cutting-edge...
Embracing seamless connectivity: The rise of integrated marketing
In this article, we explore how unifying disconnected platforms and integrating marketing technologies can revolutionize workflows, drive efficiency, and create a seamless content ecosystem that enables personalized, high-performing campaigns at scale. The modern...
Ian Hudson Joins as Chief Production Officer to Lead Global AI-Enabled Content Creation
We’re delighted to announce the appointment of industry veteran Ian Hudson as our new Chief Production Officer, responsible for leading AI-enabled content creation across ITG, and our Capture Studios facility.Following five years as Head of Operations EMEA at Tag, Ian...
Delivering record-breaking results for Currys’ crucial annual campaign
Content creation plays a vital role in the 12 Days of Techmas campaign, a crucial event within the Currys calendar that rewards the brand’s customers with exciting and exclusive giveaways. Running in the 12 days leading up to Christmas, this major omnichannel event is...
Why balancing creativity and kindness is the perfect formula for growth
ITG’s Americas leadership team explain why combining a culture of creativity and kindness with innovative, AI-enabled solutions empowers ITG to solve core content challenges for world-renowned brands and fuel lasting global growth.ITG’s Americas leadership team...
Stronger Together: Women in Leadership
Join our CEO (EMEA), Sue Mountford, and President (Americas), Heather Collins, for an inspiring and candid conversation on Women in Leadership. In this edition of Inspired Thinking, we are privileged to listen to an honest and empowering conversation with two...
International Women’s Day 2025: Lauren McBride on the growing opportunities for women in AI
Our Head of AI, Lauren McBride, takes us through her journey in the AI sphere, the figures who inspired her along the way, and why the shift in focus from technical expertise to practical applications will see more women in AI roles moving forward. It's fair to say...
Q&A with Chloe Guest: The marketing execution problem no one talks about
Marketing leaders today face a tough challenge: how to deliver high-impact campaigns while keeping costs under control. Traditional models rely heavily on big-budget hero campaigns, but these often fail to deliver long-term value.In this Q&A, Chloe Guest, ITG’s...
The future of
creative production is
Creative Automation.
Want Gartner award-winning marketing technology to go with our end-to-end services? Start creating multiple variations of creative content (from videos to banners and statics) in seconds and get your campaigns to market faster than ever, with Storyteq.