The brilliant Jo Wilby becomes ITG’s new Chief Creative Officer, where she’ll lead the creation of channel-specific halo content across all our global clients.

We’re delighted to announce the appointment of Joanna Wilby as Chief Creative Officer. Jo, previously Executive Creative Director, will lead our creative direction and oversee the output of high-impact, halo content creation for our wide-reaching roster of amazing clients.

Our creative mission is to extend brands’ hero creative concepts across channels efficiently and effectively. We work with a prestigious roster of clients, including John Lewis Partnership, Matalan, Currys, KFC, and Costa, to leverage insights and technology to inform and produce their halo content.

Jo will report to Sue Mountford, our UK CEO, and work closely with client teams to deliver across verticals including in store, social, CRM and digital. Under her leadership, we aim to push the boundaries of creativity and quality, continuing to set new standards in the output of quality halo content.

“I’ve had the privilege of working with Jo for over five years now and have watched her develop into an inspiring leader. Jo is the perfect fit to lead our creative teams to deliver impactful, multichannel campaigns for our clients, transforming the way brands do marketing. Her unwavering focus on delivering high-quality, highly engaging creative work that exceeds expectations makes her an ideal leader for this next chapter.”
Sue Mountford, UK CEO at ITG

“Jo is someone who lives at the intersection of creative and strategy. At ITG, part of our mantra is to ‘simplify the complicated and create the beautiful’ – and her ability to take complex brand ideas and convey them creatively in a way that delivers genuine impact for customers sets her apart. Her dedication to quality and ability to understand the executional nuances of each channel will ensure that ITG’s halo content creation continues to exceed our clients’ goals.”
Andrew Swinand, CEO at ITG

“I’m privileged to be continuing my journey with ITG in this role. We have an incredible client base, fantastic teams and supporting them to deliver quality, channel relevant halo content is a challenge I can’t wait to tackle. The opportunities to innovate are endless, and I’m looking forward to the next chapter.”
Jo Wilby, Chief Creative Officer at ITG