We’re delighted to welcome John Lowell to ITG as our Chief Intelligence Officer, where he will oversee our data, insights and AI-driven initiatives to deliver enhanced, intelligent content solutions for our clients.
John’s remit at ITG will be to empower the next generation of innovation in halo content production for our roster of world-renowned clients, including the likes of John Lewis, Waitrose, M&S, KFC and Heineken.
Central to John’s role will be the expansion of AI across our full offering to ensure we unlock the operational benefits of this technology, from AI-powered workflows to full asset intelligence. This will be crucial for us moving forward in supporting clients who need more tech-enabled, efficient production processes as they scale to meet rising customer demand for high-volume, high-quality content at speed.
John will also be leading our strategy around data and insights across our tech-powered content production model – including our Storyteq marketing technology, recognised as a Leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms 2024.
An innovator and problem-solver by nature, John brings a wealth of experience having previously worked with ITG CEO, Andrew Swinand, as EVP Chief Intelligence Officer at Leo Burnett as well as SVP Managing Director of Analytics & Development at Starcom MediaVest Group, while also holding the position of VP Director Innovation at Arc Worldwide. While VP of Product Strategy at analytics firm Uptake, the company were named the fastest US startup to reach a $2 billion valuation.
“Having worked alongside John at several companies, I’ve seen first-hand his passion for innovation and ability to integrate new technologies in a way that solves the core challenges that brands and retailers are facing. John will head up the brilliant data and insights team that we’ve established at ITG, focusing on the delivery of intelligent, simplified, customer-centric marketing solutions that will further strengthen our unique offering.
“Operationalising AI for our clients will be a key aspect of John’s role. While it’s easy to be distracted by the bright lights of Generative AI, we’re firmly focused on Operational AI as the enabler of real competitive advantage for organisations wanting to drive efficiency in the way they produce halo content. With his experience and understanding of this technology, John is perfectly positioned to further integrate this into our strategy moving forward.”
Andrew Swinand, ITG CEO
Along with enhancing ITG’s solutions for clients, John will foster a culture of intelligence and innovation across the business, driving efficiencies and working closely with the rest of the senior leadership team to deliver their vision for tech-enabled, agile content.
“This is an exciting time to join ITG and I’m delighted to be here. As a business founded on the principles of innovation, we want to help our clients embrace change – responding to the challenges of modern marketing and content production with tech-enabled, intelligent solutions, and eliminating the complexity that is so often found in our industry.
“ITG’s intelligence is in our deep understanding of every component that goes into our clients’ content, creating the perfect asset for every possible user interaction, and doing so at speed and scale. As a team, we’ll ensure our model leverages AI to deliver immediate operational advantages for brands, while building the foundations and expertise necessary to adapt to any future market changes.”
John Lowell, ITG’s new Chief Intelligence Officer
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