Over 186,000 halo assets were produced and rolled out by ITG to Costa’s UK&I estate, reducing the timescale for content production by over 20%.
Leading coffeehouse chain Costa Coffee have launched their 2024 summer campaign, working with ITG to roll out the updated range across their UK estate.
Collaborating with Costa’s creative agency, VML, we translated the hero concept into 1,085 pieces of unique content and rolled out 186,954 assets. These were delivered over 20% faster than the typical timescale for a campaign of this size, showcasing everything from Costa classics to bubble frappés and iced whipped lattes.
“It’s the best launch of a campaign to date. ITG produced a huge volume of high-quality content at pace to bring summer to life throughout our estate. We have a long-standing partnership and we continue to be impressed by ITG’s ability to exceed our expectations with each campaign.”
The Costa summer campaign saw us deliver a halo of engaging, tech-enabled, agile content at pace through their experienced teams, proprietary Storyteq marketing technology, and state-of-the-art Capture Studios film and photography facility.
Taking VML’s hero concept, we were responsible for the production and rollout of halo content across all of Costa’s print and digital touchpoints, including POS, social media and OOH advertising, with support from EssenceMediaCom.
Supplementing the Costa summer campaign, we also produced and installed Giant Ice Cups outside 100 Shell Petrol stations around the UK to promote the brand’s iced coffee range.
“A brilliant campaign from Costa and a pleasure for ITG to deliver the halo of channel-specific content needed across all locations and touchpoints. This is a fantastic example of how we’re solving the current challenges around content production at scale, combining our talent and technology to ensure Costa delivered a hugely important campaign with speed, efficiency, and without sacrificing quality.”
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