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Unlock marketing efficiency with a model built for scale
As the pace of marketing accelerates, ITG’s Halo content model
keeps teams ahead with faster, more consistent delivery.
Meet Chloe Guest, Growth Lead at ITG
As Growth Lead at ITG, I help marketing teams deliver smarter and faster through connected workflows and AI-enabled production that scales.
What ITG are doing for global brands
Traditional agency models weren’t built for the pace or scale marketing now demands, slowing teams when speed matters most.
Our model works because it enables marketing efficiency through partnership and connected delivery:
We deliver campaigns faster with connected workflows.
We combine creative expertise and efficient production for reliable, high-quality output.
We use Capture, Create, Automate, and Integrate to keep content connected across channels.
Our Halo content model delivers results
Blending expert teams and our proprietary Storyteq platform together to deliver agile content faster and at scale, whilst delivering ROI
40% reduction in production costs across global markets
6,000 assets delivered in the first six months through connected workflows
9.5K assets delivered across 25 languages in 47 countries
170 brands and markets reached through localized, targeted campaigns
“The old process we used to take to convert our assets to ads was too slow and didn’t allow for large-scale personalization. On top of that, we had too little control on the output. With Storyteq, that has all changed.”
Bram Reukers, Head of Digital Advertising Heineken
Ready to see what smarter marketing delivery looks like?
Get a closer look at the Halo content model. Book a discovery session to see how our AI-enabled approach improves marketing efficiency with faster, consistent delivery.
A few of my recommended reads for marketers interested in marketing efficiency, campaign scale, and building smarter content operations.
