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Meet our new Group CEO – Andrew Swinand

May 8, 2024

Andrew Swinand has been appointed as our new Group Chief Executive Officer (GCEO) to build on our exponential growth and deliver our mission to redefine marketing for brands around the world with our tech-led approach to content creation.

 

Andrew’s joining us on the back of some incredible recognition for our approach to brand activation, along with another year of strong growth.

Recent developments include the announcement of our new content production with John Lewis Partnership, as well as our Storyteq platform being named a ‘Strong Performer’ in The Forrester Wave™: Digital Asset Management Systems 2024 and ‘Leader’ in the Gartner® Magic Quadrant™ for Content Marketing Platforms 2023.

The appointment sees Simon Ward move into a Founder role, continuing to be a passionate ambassador for everything we do at ITG, both internally and externally, as well as an adviser to Andrew.

Simon commented, “Having made the decision to step into a Founder role, it was vital from my perspective to find the absolute best person to lead the group – and I’m delighted to say we’ve done so. Andrew shares our vision and is the perfect fit for our business and culture.

“The marketing industry needs to modernise, having remained wedded to outdated ways of working that are no longer fit for purpose. We’ve partnered with progressive, forward-thinking brands to reinvent the way they go to market – efficiently delivering powerful content for every channel. Adding Andrew’s experience, knowledge and passion to our business, this new way of working will become the norm.”

Building on an extensive career in marketing and advertising that includes roles with P&G, Starcom MediaVest Group and most recently as CEO of Leo Burnett and Publicis Creative in the US, Andrew sees the opportunity to extend ITG’s end-to-end services and our award-winning Storyteq marketing technology as the perfect platform to redefine the industry and update the way brands produce content.

Andrew Swinand ITG GCEO

In Andrew’s words, “Having seen the challenges every brand is facing in producing scaled, high-quality content, I’m making the move to ITG because, quite simply, this company is the future of the industry. I don’t see anyone else with the ability to blend production, tech and creativity in the way that we do, enabling our clients to deliver better work on every channel at scale, at pace, and on budget.

“We’ve got all the foundations in place to become a global leader in marketing technology and services, bringing the next generation of tech-enabled, agile content to brands around the world.”

Supported by Darren Singer (Group CFO), Sue Mountford (ITG CEO) and the senior leadership team at Storyteq, Andrew will bring this strategy to life, delivering for an impressive roster of clients such as Jaguar Land Rover, Haleon, KFC, Heineken, M&S, PUMA and others, while also bringing more global brands under the Group umbrella.

Simon added, “Andrew was the outstanding choice to take over as GCEO at ITG alongside the brilliant team we’ve assembled. It comes at a pivotal moment in our history, and I’m confident that Andrew and the team will establish ITG as the go-to for world-renowned brands who want to modernise the way they produce content across their marketing.”

 

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