We’ve partnered with Volkswagen Commercial Vehicles UK to manage retailer marketing, tactical communications and social media for their national brand advertising, along with their network of 96 Van Centres and authorised repairers, following a competitive pitch process.
Having begun work in January 2024, we’ve already taken on management of the brand’s social content, while also developing multichannel campaigns for Volkswagen’s Amarok and Approved Used offerings.
Alongside dealer relationship management, the automotive brand see huge potential our state-of-the-art Capture Studios film and photography facilities – a single location with shoot capabilities ranging from a drive-in Infinity Cove studio to cutting-edge Virtual Production, and everything in between.
“Partnering with ITG offers us a fantastic opportunity to revolutionise the way we produce content and work with our network partners. We were particularly impressed with their unique Capture Studios space for film and photography. We’re already delivering multichannel campaigns together, and looking forward to seeing this relationship grow in the future.”
Laura Bignall, Brand and Performance Manager at Volkswagen Commercial Vehicles UK
Automation was another major factor in Volkswagen Commercial Vehicles UK’s decision to partner with us, with the brand excited by our ability to scale creative production through technology and ultimately deliver locally relevant, on-brand campaigns to their entire UK network faster than ever before.
They also recognise the benefits of access to the four pillars of ITG (Capture, Create, Automate & Integrate) in delivering engaging, tech-enabled, agile content at scale.
“We’re incredibly excited to team up with Volkswagen Commercial Vehicles and it’s great to see that we’ve hit the ground running with some excellent campaigns rolled out in the opening months of our relationship. Our businesses share a passion for innovation and I’m thrilled that we’re already looking ahead to see how we can drive even greater efficiencies across other aspects of their marketing, from creative production to photography and film.”
Sue Mountford, ITG UK CEO
The next major milestone in our partnership will be the UK launch of the hotly anticipated new Volkswagen California, coming later in 2024.
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