ITG Pink Papers
From Hero to Halo
Introducing Halo
Traditional marketing models are no longer fit for purpose.
More and more content needed, across more and more channels, with too many partners, and not enough budget. We make it simple. Many brands are still using disconnected tools and fragmented workflows, which leads to delays, inefficiencies, and poor content performance.
Our Pink Paper introduces Halo, ITG’s solution for smarter, more connected marketing operations. The Halo model gives your team the structure, clarity, and agility needed to convert ‘hero’ creative concepts into intelligent, channel-specific Halo content at speed and scale.
Fill in the form to download our Pink Paper.
What you’ll learn in the Pink Paper
The Halo model is a scalable marketing operating model that connects platforms, people, and processes — helping brands deliver at speed and scale.
Inside, you’ll discover:
- Why more brands are moving to integrated marketing operating models
- How to streamline the value chain across content, tech, and teams
- Why big creative ideas are now just the beginning of marketing success
- What transformation looks like in a Halo-enabled marketing function
About ITG
Your Halo content partner for marketing transformation.
As the Halo content partner to global brands, we deliver AI-enabled, agile content that drives growth, cuts costs, and creates the perfect story for every customer interaction.
