Simplifying marketing
Insights from ITG’s leaders on solving today’s marketing challenges.
Meet Deepa Ann John
Senior Account Director at Storyteq
In her role as Senior Account Director for Existing Business at Storyteq, Deepa empowers brands to maximize the benefit of our AI-enabled Content Marketing Platform (CMP) — a Leader in the Gartner® Magic Quadrant™ for CMPs three years running. In her Simplifying Marketing series, Deepa draws on her experience working closely with ITG and Storyteq clients, diving into the human relationship with AI, what makes a fruitful partnership, tips for successful change management, and more!
A client recently asked me, what does success look like for me — in this role, in this company? And honestly, it’s the partnership, at every different level.
Deep dives & expert thinking
Whether you’re revisiting a topic from the videos or looking to dive deeper, these hand-picked reads explore the future of marketing operations, content production, and agency collaboration.
ITG and Heineken
Read Case Study
International Women’s Day 2025: Lauren McBride on the growing opportunities for women in AI
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ITG and Mentos
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Deepa recommends
A few must-reads and watch-list picks Deepa personally recommends for anyone serious about simplifying marketing. Enjoy!
Our people makes ITG unique
Chloe is just one of the many expert voices featured in our Simplifying Marketing series.
Discover more about our team >