Škoda’s Big Launch Event saw the car manufacturer officially launch five new models across five days, with ITG delivering a full halo of content to activate the event in 120 retail locations around the UK.

The challenge

ITG were asked to create a showroom activation that would enable retailers to launch five new Škoda models. We had one month to pull together all the necessary content variations for the brand’s channels, including…

• – Print & digital POS
• – Interactive POS
• – Video
• – Landing page for Skoda.co.uk
• – Organic social posts
• – Email communications
• – Full retailer guide

The solution

The content was created and produced by our expert team, with channel-specific variations strategically tailored to drive maximum engagement wherever customers interacted with the brand.

All content and assets were made available for individual retailers to adapt and adopt via the Engine (Škoda’s name for our Storyteq platform) – enabling fast and easy localisation without compromising brand integrity, for a fully consistent but locally relevant campaign across every dealership.

We also designed and managed a competition to run throughout the five-day event, with customers encouraged to scan hidden QR codes and enter a few simple details for a chance to win a range of prizes.

The results

This was a project delivered at speed – organised, planned and executed in just one month, and with 346 cars sold on the back of the event, it proved to be a successful endeavour for Škoda!

“ITG were integral to the Big Launch Event, in terms of idea generation, strategy, and content creation across our channels. The event was a huge success both for the business and with retailers, and ITG were a great support.”
Alice Rowe, Performance Marketing Manager at Škoda