Why AI should be at the core of your 2025 content strategy—and how to make it work
ON-DEMAND WEBINAR
A must-attend webinar for marketing, content, and digital leaders looking to turn AI into a real competitive advantage.
What will you hear…
AI is changing marketing as we know it. This webinar will show you how to ditch outdated audience segmentation and move towards data-driven, meaningful engagement.
This discussion will explore:
- Why traditional segmentation is failing—and what’s replacing it
- How AI helps brands identify and act on ‘meaningful breaks’ in the customer journey
- Real-world case studies on AI-driven personalisation in action
- Practical frameworks for scaling content while maintaining authenticity
Watch now
Meet the speakers
Our speakers will provide real-world examples of how generative AI is being used in industries and showcase the potential benefits and challenges of leveraging Generative AI tools.
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About ITG
Your Halo content partner for marketing transformation.
As the Halo content partner to global brands, we deliver AI-enabled, agile content that drives growth, cuts costs, and creates the perfect story for every customer interaction.
