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Latest from ITG.
Listen now: The AI-enabled creative renaissance
We’re excited to share that ITG CEO Andrew Swinand joined host Robin Bonn of Co:definery on ‘The Immortal Life of Agencies’ podcast earlier in October, discussing AI’s future in marketing and why it could herald a creative renaissance.Tune in to hear Andrew and...
Is your biggest revenue leak hiding in your marketing tech stack?
What if your biggest revenue leak isn’t in campaign performance or shrinking budgets? It could be hiding in your marketing tech stack. When platforms don’t connect, data gets stranded and systems fall out of sync. The result is wasted spend that drains ROI while...
Big Ideas Still Matter: Driving Content at Scale with Halo Intelligence
Generative AI is exciting. With it, marketers can create content at scale, producing assets almost instantly. For years, brands have struggled to keep up with the rising demand for multichannel content, with customers expecting personalized messages at the right time...
The Halo Effect: 5 Reasons Marketing Leaders are Rethinking Content Operations
Why the real value lies in Operational AI: where efficiency, consistency, and scale come together to drive performance
Using data, AI, and segmentation strategies for personalization at scale
In a world overflowing with content and choice, personalization at scale is what helps marketing to stand apart. That used to just mean your name appearing at the top of a branded email. Now, according to our Managing Director (Integration), Jose Espinosa, customers...
Integration, not rebuilding: How to get real results from AI in marketing
AI is being used across the marketing sector, but in many cases brands are still to see a significant impact. Disconnected tools and processes can make AI just another layer of marketing complexity, but as Jose Espinosa, our Managing Director (Integration), explains,...
AI Hype vs. Marketing Reality: Turning talk into tangible impact
There’s no shortage of noise around AI. Headlines promise revolutions, LinkedIn is full of visionary takes, and internal conversations often start with: “We need to be doing more with AI.” From flashy prompts to bold predictions, AI marketing automation has quickly...
When 71% of consumers expect personalization, how are brands responding?
Personalized and localized marketing has moved from “nice to have” to business-critical. According to recent research, 71% of consumers expect brands to deliver personalized experiences. When brands fail to meet this demand, 76% of consumers report feeling frustrated,...
Unlocking Halo Content: 5 Steps to Power Your Marketing Strategy
Want the future of content creation in your business?
Everything at ITG Capture is plugged into Storyteq, so you can localise, personalise and deploy the content you shoot, at pace. Click below to find out more about our Gartner award-winning marketing technology.